Inholland
Menu

Greenpact

Greenpact

A man with a vision. Gonçalo Melo de Magalhães, currently in his second year of International Business Innovation at Inholland Amsterdam, is keen to change the fashion industry with his company Greenpact. “Did you know that fashion is the second most pollutant industry in the world?” asks Gonçalo. “I realized I didn’t know anything about my clothes. Where are they from? Who made them? I had no idea. So, I asked myself: what can I do about this?” A school project last year gave rise to his innovative project. Today, Gonçalo found a partner in crime in his more practical-minded fellow student Thayse Matedo. “I’m more creative and she is very organized. We’re a perfect team.”

Greenpact: fashion certification
Dream big or go home. The two students want to change today’s fashion industry. How? By evaluating the environmental footprint of clothes. Gonçalo: “Imagine buying a t-shirt at your favourite clothing store. Wouldn’t it be great if this shirt had a label providing accurate information about the environmental impact of this particular piece of clothing? That’s what Greenpact is all about. You could say it’s similar to the system of Dutch energy labels for homes, complete with colours and letters.”

Labels A+++ to D
These different labels provide very concrete information. The labels show how an outfit ranks on a scale from A to D according to its environmental impact. A (green) is the most environmentally friendly and class D (red) the least. Gonçalo: “For example, the label A+++ means that your piece of clothing is very green: it’s good for the environment, made with organic materials, and produced by people who work in outstanding work conditions. However, ‘bad’ clothes receive the C or D label. The ‘U label’ is for unidentified production processes due to a lack of information.”

The future is here
Gonçalo has a clear vision of his future company. “You see, the fashion industry is going to become more worried about the environment, chemicals and eco-friendly materials. We all care about clothes and people are starting to care more and more about the environment. Greenpact is the future. I just know it’s going to succeed.” And success comes with a good business plan. Gonçalo and Thayse are constantly trying to find new ways on how to make all the information accessible. “Each label will have a code for people to scan with our Greenpact app. This app provides the buyer with an immediate overview of the entire production process: the use of chemicals, eco-friendly materials, working conditions, etc. Today, all this information is hidden for consumers. I want to make this accessible for everyone.”

431 stem(men)/votes



Share

23 Comments

  • Reply
    Nuno Moreira

    I submit my vote to this Project

    • Reply
      Valeria Ninis

      BEAUTIFUL idea. Congrats on you Gonçalo and your partners! !!!! Be green, be fashionable! !!!!

    • Reply
      Elizabeth Ramirez

      Divine project with a conscious impact!

    • Reply
      Suellen

      😉

    • Reply
      Susana Bock

      Very intelligent and eco friendly project. Wish you success.

  • Reply
    W Ladru

    Great initiative to make the world a little bit more green and greater. Plus Consumers now a day are searching for products and services that share there footprint concerning thinking green to male responsible discisions about your own buy.

  • Reply
    Sónia Peixoto

    I totally agree and support the claim of Gonçalo’s project!

    Completly undersign!

  • Reply
    Sónia Peixoto

    I totally agree and support the claim of Gonçalo’s project!

  • Reply
    Rafael Toval del Sol

    Doy mi voto a este proyecto

  • Reply
    Milagros

    I submit my vote to this Project!

  • Reply
    Tiago da Silva

    I submit my vote and my suport for this project.

  • Reply
    M, Alexandra Magalhães

    Very good

  • Reply
    Kapil kumar

    Good going my friend??

  • Reply
    Laura Escobar

    Innovative, creative and applicable

  • Reply
    Jane

    Love this concept!!!

  • Reply
    Rui Branco

    I submit my vote to this project. We all need to know what we consume and what is the impact of it in the global context.

  • Reply
    Vasco Moreira

    I submit my vote and my suport for this project.

  • Reply
    marta garcez sousa

    great idea

  • Reply
    marta garcez sousa

    excelente projeto

  • Reply
    Camilla

    Done ✅❤️

  • Reply
    Maria João

    Congratulations Gonçalo! Go ahead and very sucess

  • Reply
    Carmen Nora

    My Vote to this project

  • Reply
    Yiota zara

    I am interesting to help in this effort. I am sorry about my Englis. How I can contact whith you?

Leave a Reply